The never-ending quest of women to be judged equal to men is thwarted by insidious social norms, myths, and expectations. The gender gap in pay and the glass ceiling persist because we teach our daughters to be demure and our sons to be assertive. Inequality persists because our traditional myths are about distressed damsels and knights in shining armor. Inequality persists because women are judged (often harshly) by their appearance more so than men. Inequality persists because women are still expected to be the primary "homemakers" and caretakers.